Storytelling video
What is storytelling video?
The storytelling video has the intention to recount a story. Your story as a director, the one of your savoir-faire, or the one of your teams. It is a format that needs a narration work in which every message is mastered and shared with delicacy and honesty, and where image has a very important place so that content and form are at the same level.
The storytelling video is full of emotion so that the audience feels engaged in the story it is listening to.
What are the different forms?
The storytelling video isn’t a strictly speaking format. It is an intention, a wish to share something authentic and personal. We can do a storytelling video for different subjects and in many different ways.
Émilie De Barros is the chairwoman of the SO.GE.MI mirror trade. The company, that Émilie bought at the age of twenty-two, just celebrated its 50th anniversary. Just with this sentence, we put a scenery on that brings curiosity, and gives us the wish to discover more about the story of this woman and this craftsman company, for who glass has no more secret.
Marc is a collaborator in Artelia Group, an engineering company 100% detained by its collaborators. Artelia made the choice to have D&I (diversity & inclusion) policy under the header Each & All to give itself the tools to concretely go further on these societal questions. Marc engaged himself to be one of the Handicap Specialist of the group to be a support of his disabled colleagues and be therefore the link between HR manager and the agency he is working in in Nantes. But Marc did not engage himself in this mission without a reason. Discover his story, values, and everything that makes him the perfect person for this role.
How do I integrate this format in my communication?
You understood, the storytelling video is ideal when we want to humanize its company and to share its history. It is also showing what we don’t see, the values, authenticity, sharing, engagement, plenty of subjects who have more and more importance in our everyday society.
« Your story, your voice »
A unique look on every project
Eiffage Immobilier
Stéphane Cipres’s Portrait
Customer’s needs: For this project, whose aim was to explain the artist’s process when creating a piece of work, we chose to make it in the storytelling way to add the emotional side to the process.
Project’s course: Half a day of shooting in the artist’s factory and two and a half days of editing.
Video’s final use: Share of the video on the social medias.
SO.GE.MI
Company presentation
Customer’s needs: Company presentation. We chose to produce a storytelling type video to recount the chairwoman’s course.
Project’s course: Two days of shooting and three days of editing.
Video’s final use: Share of the video on the company’s website and on the social medias
Artelia – Portrait of Marc, Handicap Specialist
Customer’s needs: Create a series of videos on the Handicap Specialists of Artelia group.
Project’s course: Half a day of shooting for the testimony’s recording and of the cutaways’ shots. For one video, editing was two and a half days long.
Video’s final use: Share of the series of videos on the internal platform of Artelia.
A bit of inspiration
CHU Grenoble Alpes –
« TEMPO : Au rythme de ma vie »
Anne-Claire
Institution | Portrait
Eifffage Immobilier
Stéphane Cipres’s Portrait
Artist | Portrait
Artelia – Marc Portrait
Handicap Specialist
Engineering | Portrait
CHU Grenoble Alpes –
« TEMPO : Au rythme de ma vie »
Jean-Baptiste
Institution | Portrait
SO.GE.MI –
Storytelling of Émilie, the manager
Storytelling | Company presentation
What does a storytelling video with the Witty team look like?
- 9A real journalistic work to immerse ourselves of our story
- 9A narration worked together before the shooting
- 9A coaching to be at ease and fluent in its speech
- 9Benevolence because revealing itself isn’t always easy
- 9A preparation of the necessary shots to transliterate the intention on the screen
- 9Authenticity on our side. If you break the ice, so do we
Project’s production process
