Testimony video

What is the testimony video?

It is the format where we put the spotlight on human. No matter if it is an interview or a testimony video, the most important is to allow your customers, collaborators, and partners to speak and to valorize a specific subject.

A difference between these formats?

Each one of these different face camera intervention formats have their particularity.

The testimony format allows you to recuperate an opinion, a story, the experience of a person, and whose aim is to strengthen your credibility and corporate image. This kind of format allows to reassure your prospects, who will give more value to the words of their colleagues.

The interview format, as for it, will be ideal for the interventions which need an explanation or the highlight of a project, or else an activity statement. For instance, it will be ideal to explain the story of the company or describing the characteristics of a service or a product.

Their common point: human and engaging formats.

How do I integrate this format in my communication?

These videos can be an asset to deepen your communication and therefore give elements of comprehension on a project, a service, or a specific product.

Imagine the case where you launch your Made in France product, you already have your customers, but you wish to increase your sales and your visibility. The testimony video could strengthen your credibility with the words of some of your customers. You could add these videos on your social medias and your website, giving the place to the ones who make you live, your customers. This format is also ideal with subtitles to increase your presence during professional exhibitions.
The interview video is interesting when the interaction between the interviewed and the interviewer has an added value in the video. For instance, a collaborator of the communication service comes to interview the CEO on the main decisions of the upcoming year. The implication of a member of the team rather than an external person will create in the other collaborators’ mind an identification feeling and generate a form of cohesion. Moreover, the complicity between both people will humanize the video, even when the subject is very technical.